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Measurable Performance Results, Guaranteed

System-Driven | Execution-Obsessed | Results-Oriented

executive coaching and leadership development by Aaron Trahan

Aaron Trahan – Founder of Performance Mindset Coaching

Aaron Trahan is a Performance Coach to Executives & Businesses, guiding organizations with an outcome-driven, feedback-powered approach that delivers measurable results.

With two decades of executive leadership experience, Aaron has scaled businesses across both corporate and startup environments. By age 30, he was leading a billion-dollar, publicly traded organization, giving him firsthand insight into the challenges leaders face as their businesses grow.

During this period, a single sheet of paper changed the trajectory of his career: a 360-degree feedback assessment. It highlighted the behaviors holding him back, delivering the transparent insights required to grow as a next-level leader.

That moment sparked an obsession with high-performance leadership and the systems that drive real, sustainable change. Today, Aaron leverages Stakeholder-Centered Coaching, the same methodology used in a third of Fortune 500 companies and has proven to generate guaranteed, measurable leadership growth.

Aaron’s approach to helping leaders & businesses get better, at getting better, blends the hard-earned lessons of a seasoned operator with the mindset of a performance coach. The outcome: greater focus & prioritization, stronger leadership effectiveness, and the ability to execute at a higher level.

The impact of Aaron’s work has been recognized & featured:

  • Aaron was named a ‘Top 100 Entrepreneur & Innovator’ by The Top 100 Magazine.
  • The Executive Lens named Aaron to the “Most Remarkable Business Leaders to Watch” list.
  • Business Leadership Excellence Award recipient at the 2025 CXO 2.0 Conference.

Delivering Client Results Is The Priority – Hear What Aaron’s Clients are Saying

“Aaron’s exceptional background offers a valuable blend of experience and perspective that can support leaders in their growth initiatives. By utilizing well-defined systems and a commitment to accountability, he consistently is able to guide you to produce remarkable outcomes. If you are genuinely determined to elevate yourself to the next level, I wholeheartedly endorse engaging in a strategic partnership with Aaron.”
– Mark, Founder & CEO | Seattle, Washington
Performance Mindset Coaching thought partnership

Aaron’s Mastermind Series was like stepping into a turbocharged blender of brilliance! Picture this, a group of go-getters, all armed with top-notch skills, coming together to sharpen those skills even more! I was absolutely mind-blown by the sheer drive and humility of Aaron and my fellow cohort members. At times, I seriously wondered if I was the class clown in this room full of geniuses!

But that’s the magic of Aaron’s commitment to working with those looking to accelerate their performance but still crave growth. If you’re ready to fuel your growth to new levels, then Aaron’s Mastermind Series is an adventure you shouldn’t miss!

Ben, Chief Revenue Officer & Founder | Austin, Texas
“Aaron’s guidance was extremely beneficial in my journey to improve in development areas I’d been struggling to change. His coaching style is always positive, insightful and clear. Aaron’s performance mindset coaching series included a refreshing perspective that I’ll always remember as I go through the different seasons of life. In short: I highly recommend Aaron for executive leaders looking to accelerate their growth!”
– Stephany, Chief Operating Officer | Dallas, Texas
“Being able to leverage the coaching system that Aaron provides was invaluable to me during an extremely high-growth period for my company. The leadership experience that Aaron brought to the table from both corporate and startup environments gave me an edge in being able to discuss and work through with him the challenging obstacles I was facing. The enhanced perspective I gained, and the clarity around my most important goals are just a few reasons I’d recommend any high-performance professional wanting to reach the next level to work with Aaron.”
– Kyle, Managing Partner | Houston, Texas
“From the beginning, it was clear that Aaron held a wealth of knowledge in high performance and personal growth. His understanding of the journey to greatness is exceptional. I was constantly amazed by his ability to provide valuable insights and strategies tailored to my unique circumstances. Aaron’s deep understanding of the elite mindset kept our sessions packed with value. He helped me gain clarity on my goals, and provided me with the tools and techniques necessary to overcome challenges and achieve peak performance. His ability to distill complex concepts into practical steps made the journey of personal growth and development feel accessible and attainable. If you are seeking a performance coach who possesses exceptional intelligence, a deep understanding of high performance, and a genuine commitment to personal growth, I highly recommend working with Aaron.”
– Derek , Vice President | Seattle, Washington
“Aaron’s Mastermind Series gave me a refreshing opportunity to meet with other driven individuals focused on sharpening their already very sharp skills. I was blown away at the drive and humility of my fellow cohort members, to the point I wondered if I was even contributing at all. That feeling is inevitable with Aaron’s commitment to working with the top 10% of performers: people at the top of their game who still work to improve and get better. My mind expanded, and I made connections I hope I cross paths with again. I highly recommend engaging with Aaron if you’re looking to tap into new levels of growth.”
– Dan, Director of Engineering | Austin, Texas
“Aaron’s coaching impacted my life in a meaningful and lasting way, both professionally and personally. He helped re-establish the confidence in my abilities and the ownership I have over my own career. Working with Aaron allowed me to tap into the things that were holding me back and provided the tools that gave me the clarity and perspective I needed. He helped me get to the root of problems by looking within and guiding the creation of actionable steps to move forward. The work we did together truly helped transform and empower me to take more risks, believe in myself, and go after what I deserve. Aaron’s lived experience in the corporate world, dedication to his family, and authentic desire to help others transform were inspirational and impactful in helping me, in a step-by-step process, create lasting change. I am abundantly grateful!”
– Kerri, Managing Director | Vancouver, British Columbia, Canada
“Aaron’s way of coaching is like nothing I’ve had before. I thoroughly enjoy the experience from the way he’s able to simplify the process of prioritization and help me implement clear programs that result in my exceeding what I originally set out to achieve. Since I began working with Aaron, I’ve been able to consistently challenge myself to get more uncomfortable, take on strategic risks, and have been able to push myself to new levels. This is exactly what I needed to elevate my mindset to go beyond what I initially planned to achieve. Aaron is one hell of a coach, I highly recommend high-performance professionals work with him to get the best results.”
– Seth, Executive Sales Leader | Orange, Texas
“Working with Aaron was amazing. He helped me see situations through a completely different perspectiv eand provided the support to effectively work through them. He helped me to move forward towards my goal by helping me implement action steps each week, that continually moved me closer. He has a way of putting you at ease and works with you to see things differently. I thoroughly enjoyed working Aaron and would highly recommend other professionals to do so.”
– Helen, Entrepreneur | London, England
“Aaron’s unique background provides a combination of experience and perspective that can help anyone on their growth journey. His process for leveraging that background through systems, executable programs, and accountability creates amazing results. I highly recommend working with him if you’re serious about reaching the next level.”
– Jordan, Owner & Entrepreneur | Houston, Texas
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