The Performance Mindset Advantage
System-Driven | Results-Oriented | Execution-Obsessed

Aaron Trahan – Founder of Performance Mindset Coaching
Aaron’s two-decade executive leadership background includes significant operating roles in retail & consumer businesses, in both corporate and startup environments. At only 30, he was leading a billion-dollar, publicly traded retail business.
Known for his ability to scale teams and business performance in ultra-competitive consumer markets, Aaron now helps others avoid the costly mistakes he’s seen throughout his career.
As a business coach and trusted advisor, he partners with retail and B2C companies to achieve sustainable, profitable growth, with systems.
His approach blends leadership experience with coaching expertise—delivering a customized operating system that drives clarity, focus, execution, and accountability across the organization.
The impact of Aaron’s work is being recognized & featured:
- Aaron was named a ‘Top 100 Entrepreneur & Innovator’ by The Top 100 Magazine.
- The Executive Lens named Aaron to the “Most Remarkable Business Leaders to Watch” list.
- Business Leadership Excellence Award recipient at the CXO 2.0 Conference.
Explore Aaron’s media features & appearances by clicking the link below.
Delivering Client Results Is The Priority – Hear What Aaron’s Clients are Saying
Aaron’s Mastermind Series was like stepping into a turbocharged blender of brilliance! Picture this, a group of go-getters, all armed with top-notch skills, coming together to sharpen those skills even more! I was absolutely mind-blown by the sheer drive and humility of Aaron and my fellow cohort members. At times, I seriously wondered if I was the class clown in this room full of geniuses!
But that’s the magic of Aaron’s commitment to working with those looking to accelerate their performance but still crave growth. If you’re ready to fuel your growth to new levels, then Aaron’s Mastermind Series is an adventure you shouldn’t miss!