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Introducing the Business Performance (os)

April 30, 2025

Scalable Systems. Smarter Growth. Less Chaos.

Big goals don’t build great businesses — great systems do. That’s why I’m excited to announce an evolutionary leap forward in our business performance coaching practice:

The official launch of the Business Performance Operating System, powered by ninety.io.

This platform is the digital manifestation of my proven methodology, designed to make business performance, simple! This launch further builds on the mission to equip small & medium-sized businesses with the tools, structure, and systems needed to grow smarter, with less chaos, through scalable systems.

What Got You Here, Won’t Get You There

Every successful small business hits a point where they realize: What got us here… won’t get us there.

The strategies, hustle, and scrappy decision-making that fueled early momentum eventually becomes the exact things that can limit a business from successfully scaling. At a certain point, the real constraint isn’t the market or competition. It’s the lack of scalable systems.

I see it all the time: Small business CEOs, Owners, and their leadership teams are buried in the day-to-day firefighting — they’re stuck IN the business!

Here’s what that often feels like for Owners, Founders, &. CEOs:

  • Every day is a grind with no clear end in sight
    Growth was supposed to create freedom and stability, but now you’re working harder than ever with no clear ROI on your effort.

  • The team is bigger, but things aren’t getting easier
    Despite hiring great talent, you’re still the glue holding everything together. You’ve become the bottleneck.

  • Revenue is up, but profit is flat or falling
    You’re growing, but it doesn’t feel sustainable. Operating costs rise, but profit isn’t keeping pace.

It’s not a hard work or effort problem. It’s a systems problem.

It doesn’t have to be this way. That’s where this operating system (os) comes in.

When you install a proven performance system, you create clarity, alignment, and control — allowing your business to scale, without the chaos and growing pains.


What Makes This System Different?

Let’s be honest — most business leaders have either heard of, or even tried some of the notable systems in the market. And while they add value, I believe there’s a clear opportunity to go beyond what is currently available to deliver a 10X value solution.

After speaking with dozens of small business leaders using today’s most popular systems, the feedback is consistent: They fall short in two key areas:

  1. They’re too rigid, one-size-fits-all systems.
    You’re expected to conform your business to their framework — whether it’s a great fit or not.

  2. Limited Strategic Depth & Advisory Support
    Current operating systems excel at organization and execution, but many SMBs want more guidance around big-picture strategy and crave seasoned business advice to see around corners. Leaders who want sharper thinking, real-world insight, and a co-pilot to help navigate the complexity in today’s business environment, the system alone isn’t enough.

I wanted to build a solution for these needs.

This isn’t about plugging your company into a templated framework. Because I don’t believe in one-size-fits-all.

The best systems don’t just add structure — they adapt to the unique nuances of your business. They support & enhance your operating rhythm and cadence. They reflect your strategy. And they evolve with your growth.

That’s why I’ve built a completely differentiated engagement experience.

I work closely with small and medium-sized business leaders as a true day-to-day co-pilot, in the business with you — not just a facilitator. By combining strategic advising, performance coaching, and hands-on implementation, I help your teams:

  • Set the right short-term priorities

  • Ensure alignment to your long-term mission

  • Build operating routines that drive consistency

  • Create the systems and structure for sustainable growth, with less chaos

This isn’t just another software tool. It’s a system with a coach in the cockpit — helping you navigate, grow, and win.

The 5 Phases of the Business Performance (os)

This system is built on five phases, with each serving as critical ingredients for enabling a sustainable growth recipe. Within the digital platform, each phase becomes transparent, trackable, and actionable — helping you align your superpowers, go-to-market strategy, and operations into one cohesive execution engine.


Phase 1 – Success Roadmap Planning

Clarify what matters most and build the roadmap to get there.

Most businesses lack a clear, documented definition of success—leaving teams busy but not always productive. In this phase, we help define a bold 2-year vision, translate it into a focused 12-month mission, then identify 6-month milestones and 90-day priorities.

The result? Crystal-clear alignment between short-term actions and long-term goals. When everyone knows the vision and how their work contributes, progress accelerates.


Phase 2 – Strategic Positioning

Know who you are, who you serve, where you create the most value — and why it matters.

Too many businesses fall into the trap of chasing shiny objects or trying to be everything to everyone. This always leads to fragmented efforts, confused messaging, and wasted resources.

This phase is about putting an end to that. We help your business get crystal clear on three foundational elements:

  • Your superpowers – what you do exceptionally well

  • Your ideal customers – who benefits most from what you offer

  • Your value engine – how and where you create the greatest impact

We identify your core strengths, ideal customers, and how your business creates real value — so your strategy is sharp, focused, and grounded in what sets you apart.


Phase 3 – Business Health Audit

Identify the blind spots and uncover what’s really holding the business back.

Even strong companies have development opportunities — but most either don’t know where they are, or are unwilling to address them. That’s why we audit your business across six essential categories: Leadership, Marketing, Sales, Products/Services, Operations, and Profitability / Cash Flow.

You’ll walk away with a clear scorecard showing where you’re strong, where you need to focus on improving, and what needs to happen if you want to scale more effectively. Clarity on this today prevents chaos later.


Phase 4 – Key Performance Indicators

Measure what matters — so you can effectively manage what is being measured.

Without clear metrics, performance becomes subjective. This phase identifies the right KPIs — the handful of metrics that truly reflect the health and progress of your business.

These become the universal barometer for your organization. If you were on a beach halfway around the world and wanted to check in on the business, these are the numbers you’d look at.

They cut through the noise, create clarity, and give everyone a common scoreboard for success. When the right KPIs are visible and tracked consistently, alignment, accountability, and results follow.


Phase 5 – (os) Installation

This is where the magic happens — turning strategy into results.

The first four phases set the foundation. Now it’s time to take action.

We help your team answer the critical question: “What are the most important things we must achieve in the next 90 days — and why now?”

Now we install the Objectives & Key Results (OKR) framework — the gold standard for goal-setting, execution, and accountability. Used by giants like Google, Intel, and LinkedIn, OKRs create unmatched clarity, focus, and alignment across your team.

With 90-day prioritization cycles, weekly tracking, mid-cycle reviews, and quarterly reflection & grading, your business will have a system-driven approach to drive focus, speed, and next-level execution around what matters most.

No more guessing. No more chaos. Just consistent, accountable progress.


Let’s Make Business Performance Simple

At the end of the day, growth doesn’t have to mean chaos. With the right system in place, performance becomes clear, execution becomes consistent, and progress becomes inevitable.

The Business Performance (os) isn’t just software — it’s a smarter way to run your business, backed by hands-on coaching and strategic advising.

My mission is to help you make business performance, simple.

Book a demo call to explore risk-free if the Business Performance (os) can help your small business scale.

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